Why just live life...when you can play it
pleyr-x is the gaming layer of life, transforming everyday consumer behaviour into opportunities to earn points, progress through levels and unlock rewards. Starting with The Recycling Games, eligible 10c beverage containers become 10 base points each, bringing a new reason to return, play and win.
Guided by benji · Starting with The Recycling Games
PERTH, WINTAX-FREE CASH
By returning your eligible 10c beverage containers.
Cash prize
$50,000
Western Australia · WA pilot
The new standard in finding quality tradiesCountdown to target launch
23 November 2026 · Australia/Perth (AWST). The prize draw date is announced separately.
The new standard in finding quality tradies
Prize pool powered by T2U
Check out T2Ut2uapp.com.auTen prizes, all in one campaign.
The $50,000 cash is the headline with one major winner. Nine more cash prizes take the pool to $60,000.
The game layer for real life
pleyr-x transforms everyday actions into something far more exciting.
This is where everyday life starts playing back.
Illustrative example
more exciting
+340 pts
Demo · eligible activity
Every eligible scan earns points
more social
500 players, 1 mission
Demo · suburb goal
Win together, in real time
more visible
Demo leaderboard #4
Demo · player
Your rank, up on the board
more rewarding
Prize unlocked!
Demo · reward example
Prizes and rewards to unlock
more meaningful
10K scans
Demo · community goal
Actions that count beyond you
worth doing again
Level 9
Demo · player level
Progress keeps rewards coming
pleyr-x is built around the actions people already take every day.
Pay
Everyday transactions can become opportunities to earn points through eligible purchases and activities.
1.2× = 120 pts
Eligible purchase
Learn
Discover content, learn about brands and participate in experiences that reward your attention.
6 days
On fire!
Engage
Complete challenges, surveys and other eligible activities that turn participation into points and progression.
1.2× = 120 pts
Points earned
The more you do, the more value you create. The more the prize pool grows, the more you could win.
When play leads,
behaviour follows
People respond to excitement. They return for momentum. They stay for progress, belonging and the chance to win.
This is how behaviour upgrades from passive to active — and from one-off to repeat.
Demo Leaderboard demo
Points updating every second
Sarah M.
↑13,427
pts
James K.
13,097
pts
Priya L.
↑13,094
pts
Anika R.
↑13,068
pts
Tom W.
13,053
pts
12,847 players on the board
Return
Repeat participation
Momentum builds
Play
More ways to play
Rewards to unlock
Progress
Progress that matters
Points and levels
∞
The participation loop
Self-reinforcing
Behaviour, upgraded.illustrative
From passive to active. From one-off to repeat.
47 players levelled up this week
Momentum building
$284,816
prize pool projected
∞
Bringing Excitement,
Not Just Incentives
benji is the emotionally intelligent companion, guide, coach and playmaker inside pleyr-x. Not a chatbot — a wingman.
He finds your rewards, tracks your progress and makes every move feel like a win.
=bringing excitement, not just incentives
Win partner
Celebrates every win, then hunts the next one.
Conversational guide
Talks to you like a person, not a platform.
Emotionally intelligent
Reads where you're at and responds accordingly.
Personal pathways
Finds the right opportunity for you, right now.
Unlock engine
Surfaces rewards you didn't know were waiting.
+500 pts
Progress push
Level 4 → 5
Progressing
Level 6
Player level
Returns + eligible activity demo
1,240 pts
Balance
A loop designed to keep life rewarding
Every action feeds the next. Every reward multiplies the next. The engine never stops.
Action
You do something real
↓Validation
pleyr-x verifies it
↓Reward
Value is created
↓Excitement
It feels amazing
↓Repeat
You come back
↓Scale
System grows stronger
↓Bigger Wins
Prizes multiply
↓This is a perpetual participation engine.
More action → more value → more incentives → more behaviour. Forever.
Starting with The Recycling Games
The first major public rollout of pleyr-x. Bringing the platform to life through one of the biggest behaviour-change opportunities in the country.
This is where pleyr-x proves what happens when millions of people are invited to do good, play together and win big.
1 Eligible Container = 10 Base Points
An ongoing game. A separate behavioural change study measures whether the game encourages previously unreturned containers to be returned.
Big prize pools
Projected, partner-funded
National scale
Designed for national reach
Environmental impact
Good behaviour, made exciting
Community wins
Local benefit at scale
Riley T. · Fremantle
Scanned PET bottle
Jordan P. · Fitzroy
Scanned plastic 2L bottle
Sam K. · Fortitude Valley
Scanned aluminium can
Opening move
The first of many behaviour-change initiatives powered by pleyr-x
Shop. Earn. Build the prize pool.
Shop through participating brands on pleyr-x. Eligible transactions can generate value that helps grow the shared prize pool, while giving players more opportunities to earn points and progress.
Multi-million dollar prizes.
Every. Single. Week.
The more you play, the more the pool grows. Every action is a shot at life-changing money.
projected weekly prize pool projected
$10,000,000estimated annual unclaimed container refunds projected
$520,000,066Prize Structure
illustrative · pending approvalHow to Earn Points
1st Place
$500,000
1 winner
2nd Place
$250,000
1 winner
3rd–10th
$100,000
8 winners
Top 100
$10,000
90 winners
Top 1000
$1,000
900 winners
All players
Bonus points
Everyone
Return an eligible 10c beverage container
+10 base pointsEligible purchase · illustrative
+100 pointsSurvey completed · illustrative
+100 pointsLearn activity · illustrative
+50 pointsBrand challenge · illustrative
+100 pointsCommunity mission · illustrative
+500 pointsEarned multiplier on eligible points
1.0× → 2.0×Total points this week demo
284,763& increasing every second
Demo Winners
Every action earns points. Every point is a shot at millions.
Built for far more than one behaviour
The Recycling Games is the opening move. pleyr-x expands across every dimension of everyday life.
11
behaviour domains
∞
possible combinations
1
platform to rule them all
Shopping
Eligible purchases become moves
Learning
Knowledge earns real rewards
Surveys
Opinions that pay back
Discovery
Explore and unlock
Retail
In-store is in the game
Brand Engagement
Interactions that pay
Offers
Deals become gameplay
Feedback
Your voice is valuable
Loyalty
Repeat wins multiply
Community
Together beats alone
Cause-Led
Good deeds rewarded
And much more
Every behaviour. Everywhere.
If it can be played, it can be multiplied.
Where behaviour becomes the asset
Last era
Impressions
Next era
Participation
284,722
actions
Value created today
91,205
verified
Behaviour moments
47,834
cycles
Economic loops run
Paying for attention
Activating real behaviour
→ Eligible actions only
Play
not just view
Passive audiences
Active players
→ Points and challenges
∞
participation loop
Empty visibility
Measurable participation
→ Eligible activity verified
Progress
points & levels
Static loyalty
Living ecosystems
→ Action → reward
Loop
act · earn · repeat
Participation creates value
Before, during and after every transaction
Behaviour becomes more valuable because it becomes playable.
Play your role in the future
Life is better when it plays back to you
Earn Points for eligible everyday activity, progress through levels, take on challenges and unlock real rewards through Play, Learn and Engage.
Points
for activity
Levels
over time
Level 6 reached
Jordan · Melbourne · 8s ago
Stop renting attention and start earning it
Engage consumers through eligible activity, measure genuine participation and reward the meaningful actions that build lasting, repeat behaviour.
Playable
campaigns
Eligible
engagement
Campaign participation
Measurable actions · demo
Build the programmes people want to join
Governments, retailers, charities and media organisations can create participation-led programmes designed to drive lasting behaviour change.
Purpose
people-led
Change
behaviour
Behaviour change study
Measuring return rates · planned
Play the life you're already living
284,740
demo actions today
91,207
demo rewards unlocked
12,847
demo active players